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EICH

Norwich-born, London-based Eich is the mastermind behind More Cowbell, a record label, events brand and online community dedicated to the umbrella of styles under the ‘130’ banner — a title alluding to the bpm of this hard-to-categorise sound.


“Everyone has a different name for it, right? It’s this weird, kind-of-in-between thing that I always struggle to describe,” she explains tentatively. The ‘130’ sound is perhaps better communicated through her DJ sets: a blend of bass-heavy, percussion-driven UK techno cuts, often armed with low-slung grooves and eschewing the parameters of 4/4. A new residency on Rinse FM — where a slew of artists from the wider More Cowbell community have been pencilled in for guest slots — and recent milestone gigs at fabric, Corsica Studios and The White Hotel are indicative of Eich’s fast-rising status as a trusted scene tastemaker.